The CEO Playbook

You're not lazy. You're Overloaded.

When business structure lives only in your head, your brain becomes the filing system. This is the paid, no-fluff reset.

A fast, high-clarity Systems Audit delivered as a polished PDF within 72 business hours. No call required. If you're done guessing what to fix first — this is for you.

Sale

Quick View

The Scouting Report

$90.00 $120.00

"I don't guess. I read the game film first." A full diagnostic of your business systems across 6 pillars — Sustainable Schedule, Self-Care, Mindset, Offers, Marketing, and Systems/Operations.

Async — no call required
PDF delivered in 72 hrs
6-pillar diagnostic
Clear play-call included

What you getThe CEO Playbook
The scoreboard — what's working and what's costing you
The diagnosis — your highest-leverage breakdowns
The play-call — your top priorities in order
The path — which container is actually the right next move
$90
$120
list price

The Problem

Why more advice
isn't the Answer.

You've collected frameworks. You've taken courses. You've paid for coaching. And yet your backend still lives in your head, your schedule is held together by adrenaline, and every week feels like you're one bad day away from a collapse you can't afford.

The problem isn't that you need more information. It's that nobody has given you a clear picture of which specific systems are actually breaking down — and in what order to fix them.

"This is not a 'learn more' problem. It's an implementation and follow-through problem."

A woman in a green tracksuit and white cap sitting on a wooden chair with a basketball and football on the floor, and a soccer ball suspended in the air above her

Smiling woman sitting on the floor by a window with a laptop and green cap.

A person walking while holding a laptop, dressed in black athletic pants with a white stripe, a black jacket with white stripes on the sleeves, and a green cap.

Who This Is For

The founder who's ready for a
Clear Play-Call!

This is for you if you're building a real business — not a hobby — and you want to stop guessing…

You know something's off but can't pinpoint what

You want systems that reduce burnout and increase profit

You've tried tools, templates, even other coaches — still stuck

You want clarity before investing in anything bigger

You're tired of collecting advice and want a clear, prioritized play-call

You have momentum, but the backend feels held together with adrenaline

What You'll Get

Your CEO Playbook

      →
      The Scoreboard
    
What's working and what's costing you time, energy, or money — mapped across all 6 pillars of your business.

      →
      The Diagnosis
    
The few highest-leverage breakdowns in your system. Not a 47-item to-do list — the actual root cause and where to start.

      →
      The Play-Call
    
Your top priorities in order, with next-step recommendations. Priority 1, Priority 2, Priority 3 — and why that order matters.

      →
      The Path
    
Your next move (prescribed): based on your diagnostic, I will tell you the single best next step — and the order to tackle it — so you stop guessing.

The Process

Exactly what happens After you Buy…

01

Purchase the CEO Playbook. You'll get an immediate confirmation.

02

Receive your "Start Here" email with the link to the custom Audit Application tool, simple instructions, and what to submit and where to send it.

03

Complete the audit using the custom Audit Application tool workflow — it walks you through all 6 pillars of the Sustainable Success Framework.

04

Email your completed submission back to me. Full instructions are inside the Start Here email.

05

Within 72 business hours of receiving your completed submission, you'll receive your PDF Scouting Report with your full pillar breakdown and your next-step recommendation.

Important

Delivery time starts when your completed audit submission is received. If you send partial info, I'll reply asking for what's missing before I start the report.

A young woman with long dark hair wearing a white cap, a green tracksuit, and red sneakers, smiling and sitting on a wooden chair. She is leaning forward on the chair's backrest with her arms crossed. There are sports balls at her feet, including a f

Woman laughing, sitting on the floor, surrounded by caps and hats, holding a beige bag, wearing a white cap, white shirt, green blazer, and black pants.

A woman wearing a green blazer, black pants, and a white cap is smiling and tossing hats and caps into the air against a plain white background.

Woman lying on her stomach on a black surface, smiling, wearing a white cap and a green sports jacket, with one foot raised wearing a sports shoe and holding a soccer ball.

Investment

One time. Clear results.

$90

$120

Promo Price

One-time payment. PDF delivered within 72 business hours of your completed submission. No recurring charges, no call required.

Sale

Quick View

The Scouting Report

$90.00 $120.00

"I don't guess. I read the game film first." A full diagnostic of your business systems across 6 pillars — Sustainable Schedule, Self-Care, Mindset, Offers, Marketing, and Systems/Operations.

After your report is delivered
The Playbook Review — 45 minutes

After you receive your Scouting Report, you can add a 30-minute Playbook Review call. We’ll review your results together, clarify anything that feels off, and lock in your next move so you’re not guessing what to do first.

→ Decisive play-call session (not a rehash of the report)
→ You leave with one priority, three plays, and the right next step confirmed
→ You’ll answer 3 quick questions when booking so the call stays sharp and high-value

Optional Add-On

Want me to walk you
through it live?.

FAQ

Questions Answered.

No. This is designed to be fully async because I know you’re busy AF! You complete the audit on your own time, submit it, and receive your PDF report within 72 business hours.
The walkthrough call is an optional add-on after delivery — not required.
Within 72 business hours of receiving your completed audit submission. The clock starts when your completed submission arrives — not when you purchase. If you submit on a Friday afternoon, I'll have it to you by end of day Tuesday.
You'll get a focused 6-pillar audit and a clear play-call. The goal is clarity and priority — not overwhelm. The report identifies your top 3 priorities in order and gives you quick wins to implement immediately. It's a diagnostic, not an encyclopedia.

But, that being said, I can only review what you give me! It’s up to you to be as thorough as humanly possible when completing your audit!
That's exactly what BPB and VIP Days are for. Your Scouting Report will include a specific recommendation for the right next step based on your results — not a generic "here are your options" list, but a real recommendation for what fits your specific situation.
After purchase, you'll receive a link to a custom-built Coach Ellyn app that walks you through the 6-pillar Sustainable Success Framework.
It asks about your current tools, processes, rituals, and outcomes in each area of your business. Most people complete it in 20–40 minutes.
The more specific your answers, the more specific your report.
Once you’re done, the app sends the answers straight to me and then I start working on your scouting report! I build it out in a Notion page (because so many of my clients are notion users) that you can duplicate straight into your system and start applying. Not a Notion person? No worries! You’ll have the option for a pdf!