About Your Head Coach
Notion Nerd.
Systems Builder.
Capacity Protector.
I help founders and small teams who are
carrying the whole business in their heads. I build the systems, and the rhythms behind them, so the work stops depending on how much you can hold.
How it started
I built a life that looked incredible on paper. And felt
None of it.
Color-coded calendar. Every box checked. I was a research scientist in a Ph.D. program, doing work I'd built for everyone else's approval.
So I walked away with no backup plan, just a gut-deep sense that life had to feel better than this. Now I help high achievers close the gap between looking successful and actually feeling it.
Notion nerd.Systems builder.Capacity Protector.
I help founders and small teams who are carrying the whole business in their heads. I build the systems, and the rhythms behind them, so the work stops depending on how much you can hold.
hi, i'm ellyn
The scouting Report
The background behind the diagnosis. And a few things you won't find on LinkedIn.
I help founders and small teams build businesses that don't depend on one person remembering, managing, and holding everything together.
- Position
- Sustainable Performance Coach & Systems Architect
- Signature move
- Settle the score.Not more motivation. Not more hustle. Real data from your actual life, clarity on who you are and what you want, and a playbook built for the person running the business. data > drive
- Previous clubs
- Research → PhD → Master's → a new definition of successResearch-trained. Hypothesis-driven. Interested in what actually works.
- Training
- Professional Certified Coach (PCC)
Sleep, Stress Management & Recovery CoachAffiliation: Notion Ambassador
Full training & credentials
- Professional Certified Coach (PCC) · World Coach Institute
- Sleep, Stress Management & Recovery Coach (L1) · Precision Nutrition
- Mental Health & Stress Management Certification · The Health Sciences Academy
- Level 5 Sleep Management Certification · The Health Sciences Academy
- NLP Practitioner · iNLP Center
- MS, Microbiology & Immunology
- Notion Ambassador
Scout's notes
- Before the workday: Reading, journaling, then the morning walk. Obviously.
- On the field: Four years of varsity soccer. Still processes stress through movement, just with fewer cleats.
- Off the clock: Rooftop journaling, brewery hopping, and a LOTR marathon on standby.
- Ask her about: The Queen karaoke story.
- Coaching philosophy: Your ambition isn't the problem. The way you're supporting it might need a different play.
- Unpopular opinion: Balance is bullshit. Motivation is a consumable. Your business needs a plan for when it runs out.
- High standards. Actual laughter. Room to be a person.
The tools on my bench. I only partner with tools I actually use with clients. Some are affiliate links, so I may earn a commission at no extra cost to you.
My story, on game Film
The same frames I use to break down a client's season. swipe →
KICKOFF
00:12:04 · The lab coat erasmiling. running on empty.
A life that looked incredible on paper.
And felt none of it.
Color-coded calendar. Every box checked. I was a research scientist in a Ph.D. program, doing work I'd built for everyone else's approval.
● observationIt wasn't me. It was the setup.
Everyone's answer was more discipline. Plan better, push harder, want it more. When I went back to the tape, the problem wasn't effort. It was a version of success built on constant personal effort, with no room to recover.
● hypothesis
00:44:10 · Exit, stage left↳ best decision i ever made.
I walked away. No backup plan.
Just a gut-deep sense that life had to feel better than this. I burned it all down.
I left the path. I didn't leave my ambition.
● testMy halftime was a year on the road.
After I walked away, I did Remote Year. A new city every month, and my first bullet journal. Building a system that fit me, instead of squeezing myself into one, is where I fell in love with planning and organization. It shaped everything I wanted from my systems once I went digital.
It's also where I started coaching.
● adjust the game plan
01:02:33 · Second halfbuilt to last.
A business built to not need that again.
Walking away changed my direction. Understanding what made that version of success unsustainable changed how I built the next one.
You may not need to leave your business. You may need to change what it requires from you.
END OF REEL
Same complaint. Different Play.
Three founders can say "I'm overwhelmed" and need three completely different plays. That's settling the score: real diagnosis, not another dose of motivation.
The play: break the project into actions you can actually start.
The play: make capturing the next step work wherever the conversation happens.
The play: decide what stays, what goes, and what actually needs fixing.
The goal isn't to make you dependent on me. It's to leave you with systems you understand, practical ways to maintain them, and more confidence running the business without holding it all in your head.
I help founders and small teams build businesses they can Sustain.
Women founders, coaches, consultants, and small organizations whose business has outgrown the way it's being run. Usually that means a lot of manual work and one person holding it all together.
Book a Call →"On my way to revoke someone's coaching certification for saying 'just delegate.'"
– Ellyn, probably this weekFounders hire me when the business has outgrown their Memory.
Five positions we cover. Tap a player.
Stop holding everything in your head.
Knowing something is written down isn't the same as trusting it's handled. We build systems that make your priorities, commitments, and next steps clear, so you can find what you need, believe what you see, and let your brain stop keeping the backup copy.
tap a player on the pitch →Sooo, I am actually a Psychologist (PhD and everything) and I specialize in late ADHD diagnosis in women. This is a BRILLIANT example of working with your brain instead of against it!EWElle Windsor, PhDPsychologist · post-match review
Is this coaching or systems work?
Both. The person first, then the business, then the systems. We look at your capacity, how the work runs, and where things keep getting stuck before deciding what needs to change.
Do I need to be burned out to work with you?
Nope. Some clients come in exhausted. Others just have a business that's outgrown its setup. Both are my people.
Do I need to know how to use Notion?
No. I build in Notion and walk you through running it. Tools that already work for you can stay.
Do you work with teams and nonprofits?
Yes. Small teams work with me through an ongoing systems partnership.
What happens after we're done?
You get a walkthrough so you can run it yourself. Longer engagements can move to a lighter maintenance rhythm.
Why all the sports language?
I played four years of varsity soccer. Game plans, film review, and recovery days are how I think about sustainable performance.
Want me in your Corner?
Your business shouldn't need you to remember everything. Let's talk about what's running on willpower right now.
or pull up a seat in the Locker Room (it's free)
featured with…
Who I work with
I help founders and small teams build businesses they can sustain.
Women founders, coaches, consultants, and small organizations whose business has outgrown the way it's being run. Usually that means a lot of manual work and one person holding it all together.
"On my way to revoke someone's coaching certification for saying 'just delegate.'"
-Ellyn, probably this week
Why it matters
Founders hire me when the business has outgrown their memory…
Stop holding everything in your head.
Knowing something is written down isn't the same as trusting it's handled. We build systems that make your priorities, commitments, and next steps clear, so you can find what you need, believe what you see, and let your brain stop keeping the backup copy.
Give your best energy to your best work.
Your time and energy deserve to go toward more than keeping the business organized. We look at where both actually go, then simplify the decisions, handoffs, and repetitive work around you. The goal isn't to fill every hour. It's to have more of yourself available for what matters.
Step away without carrying the business with you.
Freedom isn't just an open afternoon. It's being able to enjoy it without mentally supervising everything you left behind. Clear workflows, boundaries, and ownership give you a dependable way to leave work, and a clear place to return.
A business built for your real life.
Your business needs to work beyond the weeks when you're rested, focused, and fully available. We design repeatable processes, useful automations, and simple ways to pick things back up, so a hard day or interrupted week doesn't have to become a complete restart.
Keep the vision. Change what it takes to carry it.
Wanting more doesn't mean you have to do everything yourself, or do it the hardest way. We build the support underneath your goals, with your actual capacity in mind. You get to stay ambitious without making exhaustion the proof that you're serious.
Take it from Them…
“Sooo, I am actually a Psychologist (PhD and everything) and I specialize in late ADHD diagnosis in women. This is a BRILLIANT example of working with your brain instead of against it!”
-Elle Windsor, PhD, Psychologist
How I work
Built to run without me.
I don't want you dependent on me. The goal of every engagement is that you understand your systems, trust them, and can keep them running on your own.
- Notion Ambassador
- Former research scientist
- 10+ years in burnout prevention & systems
At a Glance
The Unofficial Scouting Report.
MORNING RITUAL? The Morning walk. Obviously. Probably after a good reading and journaling sesh so that I talk less to AI while I’m decompressing.
ON THE FIELD. Four-year varsity soccer player. Still processing stress through movement, just with fewer cleats.
ASK ME ABOUT.
Why I left a PhD program and never looked back. What your real performance blocker probably is.
PAST LIFE. Former research scientist. Traded the lab coat for a headset. The diagnostic instinct came with me.
OFF THE CLOCK. Rooftop journaling, brewery hopping, a Lord of the Rings marathon on standby, and one unhinged karaoke story involving Queen.
UNPOPULAR OPINION. Balance is BS and we all know it. Motivation is a consumable. Stop spending your budget on it.
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Both. Burnout and capacity work comes first, then the business, then the build. Most clients come for the systems and find the other two are why the systems stick.
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No. I'll build in Notion and walk you through running it. If you already use other tools that work, like a client portal or scheduler, those can stay unless we decide consolidating your tech is the best move..
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Yes. Small organizations with an operating team of roughly 2–10 people work with me through an ongoing Systems Partner retainer.
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It depends on your working tier. At a mininmum, you get a walkthrough so you can run it yourself, but for larger longer engagements… we can move to a lighter maintenance tier once the core systems are in place.
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Oh you caught that did you…? 😏 I’m a former athlete, so it’s part of how I think. Practice, feedback, recovery, having someone in your corner—that all matters in business, too. I like ambition. I like getting better. I also know you can’t go all-out every day and expect it to last.
You don’t have to care about sports to work with me. We’re building around your life, not my metaphors.
If You Stay Ready, You Don't Have to Get Ready 📋
Game On 🏈
Settle the Score 🥇
Leave It All on the Field ⚽
In the Pocket 🏆
For the Love of the Game 🏐
If You Stay Ready, You Don't Have to Get Ready 📋 Game On 🏈 Settle the Score 🥇 Leave It All on the Field ⚽ In the Pocket 🏆 For the Love of the Game 🏐
Ready when you are
Your business shouldn't need you to remember everything.
Let's talk about what's running on willpower right now.
