The Locker Room · Signature Program | VIP

Build a business that holds — even when you’re not at 100%.

Burnout-Proof Business is the live-installation container for high-capacity founders who are done being the bottleneck. Build the system. Install it in real time. Pressure-test it against your actual life.

A woman with long wavy brown hair, wearing a black blazer and white top, is holding a glass of iced coffee in her right hand, and sitting in front of a laptop on a table.

GAME ON

• • •

Settle the Score

• • •

Leave it ALL on the Field

• • •

In the Pocket

• • •

For the LOVE of the Game

• • •

If you STAY Ready, You Don't Have to GET Ready

• • •

GAME ON • • • Settle the Score • • • Leave it ALL on the Field • • • In the Pocket • • • For the LOVE of the Game • • • If you STAY Ready, You Don't Have to GET Ready • • •

        featured with…

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Illustration of a person riding a bicycle between two trees, with the sun shining in the sky.
A logo with the word "STRATA" in bold, dark blue, uppercase letters.
Logo with a shield and layered stripes next to the word 'Practice'
Text that reads 'The Passion Pursuit' in pink and black lettering with a peach-colored outline.
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The Penalty Box

Winning on paper.
Hemorrhaging
Behind the Scenes.

My business only works when I'm at 100%.
I can't delegate — nothing is documented.
I built something "organized" and I'm still drowning.

This isn't a burnout problem in the therapy sense. It's an infrastructure failure. You've outgrown your operating model — but nobody gave you a better one. So you keep making every decision manually, being the single point of failure for everything in your business, and wondering why you feel like you're always behind despite working constantly.

That's not a personality flaw. That's a systems gap.
And that's what BPB is for.

The Offer

This is NOT
a Course Library.

BPB is the live-installation container. Real-time build. Real-time troubleshoot. Real-time decide.

Need the playbook first? Systems School builds the foundations →
BPB is where you install and run them in real time.

Why "Just Get Organized" Keeps Failing

Organized and
Still Drowning.

You've built it before. The color-coded calendar. The template that looked great for a week. The Notion workspace that was perfectly structured and completely abandoned by month two.

The problem isn't your effort or your discipline. The problem is architecture. Most systems are built for ideal conditions — the version of you that has full energy, zero fires, and unlimited time. Your business needs a system that holds on the worst days, not just the best ones.

Organized isn't the goal. Sustainable is the goal.

A system is a decision made once. Structure that holds when your energy doesn’t. You’ve been running your business on improvisation — BPB changes the architecture.
— Coach Ellyn

What Makes BPB Different

This is Not
What You've Tried Before.

BPB is the real-time installation container. Here's what that actually means.

Not a course library.
We Build Every Week.

Every lab has one job: build something, ship something, or pressure-test something that already exists. We review what's working, decide what's next, build it, and stabilize it. Week after week.

Not vibes-based coaching.
Real-Time Troubleshooting.

When something breaks — and it will — you have a place to bring it. Not a forum where someone responds in 48 hours. A live session where you figure out what's actually wrong and fix it.

Not a template shop.
Custom Architecture.

Your situation is complex — multiple offers, clients, content streams, admin load. You don't need someone else's template. You need a system designed around how you actually work.

Systems School | “Here is the proven system — go implement it." Frameworks, templates, and group implementation for founders building their foundation.

VS.

Burnout-Proof Business | "Let's build the right system for YOUR business." For founders who've outgrown the group lane and need someone actively in the room with them.

What You'll Walk Away With

Concrete outcomes.
Not Vibes.

These aren't aspirational. These are what happens when the architecture actually holds.

A sustainable weekly operating rhythm that doesn't collapse the moment life happens

A capture and triage system that stops everything living in your head

A documented workflow that makes delegation actually possible

Clear "what happens next" for leads, clients, content, and tasks

A business that can keep moving even when you're not at 100%

Fewer moving parts, more control, more calm

Identity infrastructure — leadership that holds under pressure, not just on good days

A business that doesn't require you to hold everything in your head to function

Everything Inside

Everything inside
Burnout-Proof Business

The emphasis isn't features. It's implementation. Everything here is designed to get you building, not just learning.

🧠
The BPB Course
The 6 Pillars of a Burnout-Proof Business: Schedule, Self-Care, Mindset, Offers, Marketing, Systems.
⚙️
Systems School + Systems Vault
80+ trainings + 100+ plug-and-play Notion templates. The full library, included.
💡
Weekly Implementation Labs
Live coworking + real-time support. Bring your business, build in the room.
🎙
Expert Workshops
Monthly deep dives on AI, systems, and strategy from experts in the field.
📹
Async Loom Support
1 Loom per week, detailed video response within 72 hours. Bounded, intentional support.
👥
Private Community on Skool
Founders who are actually doing the work. No fluff, no performative hustle.
🔥
Burnout Foundations Course
Energy, boundaries, and focus systems — included from day one.
📋
Baseline Week Onboarding
A 5-day structured start to assess your capacity and priorities before you build anything.

Honest Check-In

You belong here
if this sounds
Like You.

The best BPB members don't need to be warned.
They need to be invited. Here's how you know you're in the right place.

You're in the right place if…

This room was
Built for you.

✅You're running a real business with real complexity — multiple offers, clients, and moving parts

✅You've tried DIY systems and templates — nothing has held under pressure

✅You need custom architecture, not a framework to figure out solo

✅You want someone in the room with you while you build, not watching a recording six weeks later

✅You believe infrastructure, not hustle, is what makes a business sustainable

This probably isn't for you if…

We're probably
not the right fit.

You want someone to build everything for you — that's VIP Day, and it's priced differently

You need the foundational frameworks firstSystems School is the right starting point

You're not ready to show up weekly and implement what you learn

You want a static course to watch at your own pace with no live accountability

Need it built for you in a day? VIP Day → One intensive session. Your entire system, built and running.

Before You Join

Know what you're Walking into.

This room has standards. Not because we're gatekeepy — because the people here are operating at a level that requires it.

We operate as…
Players, Not Spectators.

This isn't a library you binge. Direct questions. Clean decisions. Receipts from what you tried. You bring your real business, you build in the room, you leave with something working. That's the culture — and it's non-negotiable.

We are not about…
Productivity Cosplay.

No hustle culture. No toxic positivity. No pretending exhaustion is a badge of honor. We're building businesses you actually enjoy running — not impressive-looking operations that quietly hollow you out.

Not the right fit for BPB right now? Systems School → is where you build the playbook and foundations before installing. And if you want everything built for you in a day, VIP Day → is that offer.

What the All-Stars Are Saying

Real results from Real Members.

Burnout-Proof Business

"The email assistant Custom Agent might be life-changing! Went from probably 75,000 emails to 21K… still ticking down! This could be transformative!"

KS
Kristi Shaw
Serial Entrepreneur
Burnout-Proof Business

"I almost paid for a business besties membership and then I realized — that's also what this is! We are business besties AND we get shit done!"

AB
Addie Beal
Entrepreneur
BPB Community

"I found Ellyn through her Notion tutorials. I loved the focus on burnout through efficient systems. I jumped all in… best deal ever! Enthusiastic, compassionate, and mindful."

AT
Angie Turgeon-Ladeau
Business Owner

For founders who've outgrown DIY. Custom strategy, real implementation, direct access.

The Investment

Stop surviving your success.
Start Building.

Annual

$1,500/yr
Best Value - save $450


  • BPB Course (6 Pillars)

  • Burnout Foundations Course

  • Systems School + Systems Vault

  • Weekly implementation labs (live)

  • Expert workshops (quarterly)

  • Async Loom support (1/week, 72hr)

  • Private community on Skool

  • Baseline Week onboarding

Not sure if you're ready? 
Start in the Free Community — it's free, no catch →

Want to build your foundation first? 
Explore Systems School ($50/mo) →

How to Enroll

3 easy steps and you're in.

01
Create your free Skool account
Takes less than a minute. Already a member? Login here.
02
Join your preferred plan
Once logged in, select Burnout-Proof Business — VIP Tier.
03
Enjoy your membership
You'll be onboarded and get access to everything. Ellyn will be with you the entire time.