I spent over a decade in academic and corporate research before burning out so hard I basically rage quit my life. Turns out? I was on a path I found fundamentally unfulfilling. I didn't know myself.

So, I built a business instead, thinking it would "fix" the problem…because "follow your passion and you'll never work a day in your life."

Wrong. So laughably wrong.

I burned out twice more—not because the work, but because my infrastructure couldn’t handle the juggle, enforce my boundaries or support the ambition I refused to dim!

So I rebuilt. Differently.

Systems designed for my ADHD brain. Boundaries rooted in values, not guilt. Automation that protected my capacity instead of draining it.

For the first time, my business supported my life instead of devouring it.

Now I help coaches and consultants do the same: build burnout-proof infrastructure that lets you grow without sacrificing yourself in the process.

Because burnout doesn't make you better. It makes you ordinary.