A woman in business attire holding a glass of iced coffee with a straw while working on a laptop.

Welcome · You're in the right place

You found the
Right Place.

Whether you're here because your business is drowning you, your systems are held together with duct tape and prayer, or you just heard someone say "Notion" and got curious — this is where you figure out your next move.

GAME ON

• • •

Settle the Score

• • •

Leave it ALL on the Field

• • •

In the Pocket

• • •

For the LOVE of the Game

• • •

If you STAY Ready, You Don't Have to GET Ready

• • •

GAME ON • • • Settle the Score • • • Leave it ALL on the Field • • • In the Pocket • • • For the LOVE of the Game • • • If you STAY Ready, You Don't Have to GET Ready • • •

        featured with…

Letter W in the center with the phrase 'WE ARE DND' repeated in a circle around it in red text.
Logo of Lincoln Financial Group with a silhouette of a man's profile in a maroon square and the company name in maroon and black text.
Logo for CUES, Professional Association.
A series of white musical notes on a black background.
Bold logo with the word 'STRATA' in stylized, uppercase blue letters.
Logo with a stylized shield and the word 'Practice'
Text that reads 'The Passion Pursuit' in bold, pink, cursive letters with a black and peach outline.
Inland Imaging logo in blue text with barcode design above

The Ecosystem

Here's how This Works.

Every tier has a job. Start where you are. Upgrade when you're ready. Your progress carries over — no starting from scratch.

Level 02
Systems School
Build your operating system — one pillar at a time.
$50/mo
or $500/year — save 2 months
Everything in Free Community
Weekly implementation labs + live Notion builds
Monday Micro-System walkthroughs
AI + automation training
»» Start Here!
Level 01
The CEO Playbook
"I don't guess. I read the game film first."
$120
This is NOT a coaching vibes call. It's a full diagnostic of your business.
Full 6-Pillar Audit Questionnaire
Written CEO Playbook with pillar-by-pillar breakdown
Clear next-step recommendations
$200 credit toward a VIP Day
Level 03
Burnout-Proof Business
Your custom CEO playbook — built with you, not for you.
$150/mo
or $1,800/year
Everything in Systems School
Custom systems architecture (done-with-you Notion builds)
2× a week implementation labs & direct access to Ellyn

Not sure where to start? Let's talk →

Before You Dive In

How I Operate…

01.Implementation over content.

This isn't a library you binge and feel productive about. You're here to build. Every training, every lab, every call is designed to produce something that works — not just something that makes sense in theory.

02.Systems, not hacks.

A system = Tool + Process + Ritual + Outcome. If you're missing any of these, you don't have a system. You have a tool — and a digital paperweight with a monthly subscription fee is not a system.

03.Direct questions. Clean decisions. Receipts.

That's how we talk in this room. No vague posting to avoid the real problem. Bring what you've actually tried. We'll work from there.

04.No performative hustle.

We're building businesses that hold up under pressure — sustainably. Exhaustion isn't a badge of honor here. Looking busy and actually being sustainable are two very different things.

05."Organized" ≠ sustainable.

You can have a beautiful Notion workspace and still be burning out. Looking organized and being sustainable are two very different games. We're playing the second one.

First Moves

Something to Do right Now.

Don't just read this page. Pick one and actually do it. That's the whole point.

🛠 Weekly · Free
Micro-Systems Monday
Every Monday · 9:30 AM PT · 30 minutes
One system. Thirty minutes. Built live, start to finish, ready to use before you close the tab. Every Monday we pick one problem and build the system that solves it — in Notion, with AI baked in where it helps.

No fluff. No pre-recorded walkthroughs. Real builds, live.
Register Free → Free · Replays Available
🗓 Monthly · Free
Third Thursday Workshop
Every 3rd Thursday · Time varies · ~90 minutes
A monthly live workshop open to everyone — community members, newcomers, anyone. Each month we go deep on one topic: systems, performance, Notion, business strategy, or something you've been asking about.

Real training. Not a sales pitch. Never the same topic twice.
See This Month's Topic → Free · No Ticket Required

From the Scoreboard

What happens when
the systems Actually Work.

SR
Burnout-Proof Business
Shelly Reese

"I traveled to Mexico for 5 weeks. My pipeline kept running. That's what the systems work did for me."

KS
Advisory Client
Karen Schiro

"If It's Burnout — I'll Always Come Back To You! She helped me put routines in place, prioritize my time and values. So grateful!"

MD
Systems School
Megan Devito

"I signed up for some SEO schooling and I'm getting SO MUCH MORE than that. It looks like everything I wanted and needed that I couldn't put together."

Still figuring it out?

Need a Human?

Drop a note. I'll point you in the right direction.

📍 Tacoma, WA
🗓 Coaching: Mon–Fri
📚 Tutoring: Su, Tu–Th

Pick Your Path

Ready to
Stop Surviving Your Success?