Systems Strategy + Sustainable Performance for Multi-Hyphenate Founders

Your Business Doesn't need More Strategy. It Needs a Working System.

Diagnose what's actually breaking down, design the fix, and build a business that runs like you planned it to.

Ellyn Schinke, sustainable performance coach and Notion systems consultant for founders, hodling a laptop and laughing in a green hat
3,000+
Email Community
6
Performance Pillars
50+
Custom Notion Builds
Game On!
Start Today!

If you STAY Ready, You Don't Have to GET Ready

• • •

For the LOVE of the Game

• • •

Leave it ALL on the Field

• • •

If you STAY Ready, You Don't Have to GET Ready • • • For the LOVE of the Game • • • Leave it ALL on the Field • • •

        featured with…

The image features a large letter 'W' at the center, surrounded by red text that reads 'WE ARE DYNAMIC AND WE ARE AWESOME' in a circular pattern.
Lincoln Financial Group logo featuring a white silhouette of Abraham Lincoln's profile on a maroon square background, with the text 'Lincoln' in maroon and 'Financial Group' in black underneath.
Logo for CUES, a financial services organization, featuring a stylized cube design with blue, orange, and gray colors, and the text 'CUES' with the subtitle 'Potential Realized' underneath.
A computer screen displaying a code editor with Python code for a machine learning model, along with a terminal window showing output.
The image features a bold black and blue logo that reads 'STRATA' with a stylized design.
Practice logo with a shield icon and the word Practice
The phrase 'The Passion Pursuit' written in bold, stylized pink cursive font, with a light peach outline and a black shadow, on a white background.
Inland Imaging logo with stylized blue text and barcode design.

Start Here

The Essays that Reframe Everything.

Three reads that diagnose what's actually happening in your business before you invest in anything else.

Flagship Essay

Dependence by Design
Coaching Built to Keep You Not Help You!

The retention economy runs on founders who never graduate. Here's how to spot it — and what to do instead. Click here to Read »

Essay

Balance? It's Bullshit. Seriously.

Balance is bullshit because it’s not a strategy. It’s a cultural shrug.

The third option between grinding yourself into the ground and giving up — and how to build a business that proves it. Click here to Read »

Essay

Heroics Economy.
The New Hustle

Here are the 3 signs, the hidden invoice you’re paying, and what the Alignment Era looks like instead—designed sprints, real systems, and sustainable ambition. Click here to Read »

Start Here — $37

Stop guessing.
Start with the

Beyond Templates Masterclass.

In 90 minutes you'll diagnose whether your Notion setup is a Dumping Ground, a Single Point of Failure, or a Capacity Roulette — and you'll know exactly what to fix first.

$37
One-time. Instant access.

What you walk away with

  • Your personal Notion diagnosis

  • The 3 Breakdowns framework

  • A prioritized fix order

  • Access to the Solopreneur OS at a discount

THE REAL PROBLEM

What the ALL STARS are Saying…

★★★★★
Jennifer Schieb, CUES

“I Can’t Recommend Her Enough!

Her session was a HUGE hit. We were so impressed with all the work she put into her presentation and companion resources.”

★★★★★
Paul Counts, Marketing Consultant

"I thought I was ok before I met with her, but she quickly revealed areas in my life where I was heading down a path of burnout."

★★★★★
Dan Rondeau, DJR Designs

"I have a client portal with everything I wanted and all I have to do is implement it. You need her if you use Notion and want much more than simple templates or done yourself."

★★★★★
Maleah Gordon, A.New Footzone

“This is the first time I feel like I have a sustainable system and plan. I'm so freaking grateful.”

★★★★★
Shannon Kavanaugh, CEO of Archbright

“Hire her! You won’t Regret it!

Her content was spot on to what our team needed to hear about burnout and she kept everyone fully engaged. Hire her. You won't regret it.”

★★★★★
Megan Devito, Life & Anxiety Coach

“You’ve saved my business!

I signed up for some SEO schooling and I'm getting so much more than that. It looks like everything I wanted and needed that I couldn't put together.”

Overheard…

"I traveled to Mexico for 5 weeks. My pipeline kept running. That's what the systems work did for me."

—  Shelly Rees, Divorce Financial Consultant

If you STAY Ready, You Don't Have to GET Ready

• • •

If you STAY Ready, You Don't Have to GET Ready • • •

The Full Game Plan

Work with me at any Level…

One clear path from free template to full system build. No upsell chaos, no bait-and-switch.

Meet Coach Ellyn

It’s kind of a funny  story

I'm a scientist by training and an athlete by upbringing.
Both show up in my work.

Seven years in research. Seven in education. Four years varsity. I was trained to observe, hypothesize, test, and refine — and to read the film before I called the play. That didn't leave when I left the lab. It became the methodology.

I work with high-capacity, multi-hyphenate operators who are already winning publicly and running on empty privately — and I refuse to participate in the part of the coaching industry that profits from keeping people in that pattern.

"Your science is showing."
— a client, after a session where I redesigned her entire membership flow in 90 minutes.

My job is not to hype you up. My job is to read the game film, build the playbook, and hand it back to you. Then you run it.

3,000+
Email Community
6
Performance Pillars
50+
Custom Notion Builds
Game On!
Start Today!

Free Notion Template

The Free Marketing Hub

You don't have a marketing problem. You have a marketing system problem.

You have ideas. Voice memos to yourself. Screenshots of tweets you wanted to riff on. A note in your phone called "post about this." A half-written caption from three weeks ago. A spreadsheet you started in January and abandoned by February.

What you don't have is one place where all of it lives, gets planned, and goes out the door.

So you market in panic mode. Open the app. Stare at it. Post something safe. Close the app. Feel weird about it for an hour. Repeat next Tuesday.

The Marketing Hub fixes that. Drop Your Email Below!