Hi, I’m Ellyn!
I Thought I Was Going
To Be Dr. Ellyn…
Well, not anymore! Now I’m…
👩🏻🔬 Scientist-Turned-Strategist | 💻 Backend Systems Expert | 🔥 Anti-Burnout Advocate | 🧠 Creator of the Sunday CEO™ Framework
Because of my unconventional path—from academia to entrepreneurship—I blend strategic, technical, and human-centered systems thinking to help high-achieving solopreneurs scale without the stress.
I’m not here to teach you how to hustle harder.
I’m here to build the business backend that actually supports your ambition—and your life.
featured with…
My Story
From Lab Life to Burnout-Proof Business Architect
The Scientist Years
PhD-bound. Lab coat on. Lecture slides prepped. I was deep in academia with a head full of science and a calendar full of chaos. But behind the gold stars and published papers? Burnout. Big time. I realized I didn’t want the ivory tower—I wanted freedom.
Cue Burnout #1
Grad school didn’t just teach me about biology—it taught me what it feels like to hit the wall. That version of me was juggling labs, lectures, and my first side hustle. I wasn’t just tired, I was depleted. I left academia with no backup plan but a deep desire to make life feel different—less emotionally exhausting and far more fulfilling!
From Coaching to Systems
I did not have a linear path in coaching! I went from health coaching to personal growth coaching to productivity coaching. And then in Fall 2019, it hit me—holy shit: everything I’ve experienced came together under the realm of burnout! I wanted to help high-achievers stop the cycle before it swallowed them. It was powerful work. But the business itself? Still chaos. I was scaling with sticky notes and duct tape. Until I found Notion, discovered automation, and met my new best friend: AI.
Enter the Sunday CEO Era
With systems that actually worked, I didn’t just get more organized—I got my life back. That shift became the Sunday CEO™ philosophy: for solopreneurs who want big ambition, smart systems, and spacious calendars. No more burnout. No more bottleneck. And a business that can actually support your work ethic and how damn much you care!
Fast Forward to Today
My business is still growing, still scaling as I live in my downtown studio apartment in the PNW. I work my ass off 9 months of the year building backend brilliance so I can play really hard in the beautiful PNW summers, where my weekends hiking, journaling, or binging Game of Thrones (still mourning the finale, tbh). I’m a Taurus Sun, INFJ, and self-proclaimed "Laziest Productive Person You’ll Ever Meet."
My Biz Belief System
Burnout isn’t a badge of honor—it’s a backend problem. I believe success should feel damn good. That systems are self-care with receipts. And that solopreneurs deserve businesses that run like well-oiled machines—so they can live like the high-achieving, wine-sipping, beach-hopping, freedom-fueled icons they actually are.
If your biz breaks every time you breathe? We’ve got bigger issues than your calendar. Let’s fix the real problem—and make thriving your new default.
HERE’S WHAT TO EXPECT WHEN YOU WORK WITH ME
01 | I Don’t Preach Productivity. I Build Systems.
Most burnout advice tells you to “rest more” or “set boundaries.” Cool. But who’s fixing the backend that’s breaking you? Who’s giving you more capacity? I help you build a biz that doesn’t burn you out to begin with.
02 | Systems that Scale and Sustain you!
Marketers build marketing systems. Salespeople build sales systems. I build systems that protect your energy, time, and mental load— so your business doesn’t just grow, it becomes more livable as it does.
03 | It’s Not About Slowing Down—It’s About Smart Structure.
You don’t need to do less. You need to do what works. We streamline, automate, and organize your backend so you can level-up—without losing your mind.
Is The Sunday CEO™ Life for You?
Absolutely—if you’re the kind of solopreneur who…
Has big goals but refuses to burn out to reach them
Is the bottleneck in your business (and knows it)
Wants more white space on your calendar—and more cash in the bank.
Has ADHD or “do-it-all” energy that needs taming
Tried the hustle advice and productivity hacks... and still ended up overwhelmed.
Hates being told to “just hire a team” (spoiler: not the solution)
Hates being told to “just hire a team” (spoiler: not the solution)
Wants your backend to run like a machine, so you can live like a human
If you’re tired of being the manager, marketer, assistant, and CEO all at once—you’re in the right place. Let’s build a business that scales with sanity.
HIRE HER! YOU WON’T REGRET IT!”
Coach Ellyn gave such energy to her presentation at our all-Team meeting last month. Her content was spot on to what our team needed to hear/learn about burn out and she kept all fully engaged. Hire her. You won't regret it.”
-Shannon Kavanaugh, CEO of Archbright
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Now, let’s Do Something FUN…
Ellyn’s Quiz Results…
1. IF YOU COULD EAT ONE FOOD FOR THE REST OF YOUR LIFE, WHAT WOULD IT BE?
Poke - or French Fries
2. WHAT’S YOUR MOTTO?
"Choose Happy". For my grandpa.
3. MOST LIKELY TO BINGE WATCH…
Game of Thrones re-runs
4. FAVORITE DRINK?
coffee or Pinot Noir!
5. THE BEST TITLE I HAVE IS:
a. Coach
b. Speaker
c. Scientist
d. Laziest Productive Person
e. Other:
Aunt Ellyn
6. SOMETHING YOU MAY NOT KNOW ABOUT ME…
I write songs & love to sing
7. MY GO-TO OUTFIT IS:
a. Anything with heels
b. Jeans and a comfy shirt
c. Yoga pants and a tank
d. My wardrobe is from Target
tied!
8. SOMEDAY I WANT TO…
Write a book + do a TedTalk
9. MOUNTAINS or BEACH
both!
10. MY PARTY TRICK IS…
I can rap “Lose Yourself”
This or That
Where I stand on the super important stuff...
Agree / disagree?
Coffee OR Tea
Early Bird OR Night Owl
Top Sheet OR No Top Sheet
Fruity Candy OR Chocolate
Pumpkin Pie OR Apple Pie
Rom-Coms OR Action Movies
Start Your Sunday CEO™ Era…
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What Is It?
The Sunday CEO™ Manifesto
This isn’t just a cute name. The Sunday CEO™ mindset is your permission slip to build a business that fuels your life—not one that fries your nervous system. It’s the end of hustle-as-identity and the beginning of systems as self-care.
👇🏻Find out what this movement is all about.
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Start Your Journey
Ways to Start Your Burnout-Proof Journey
👩🏻💻 Take the What’s Really Burning You Out? Quiz to find your backend bottlenecks
📚 Grab my free System Templates + Toolkits to get out of the weeds
🎓 Dive into Burnout-Proof Business—the premium ops membership that holds it all together -
Stay in Control
✨ Want to stop spinning out every time your biz grows?
Join my weekly reminder crew and get the same burnout-proof check-ins I use myself to keep things clear, calm, and scalable.
✅ Spot breakdowns early
✅ Celebrate wins like a CEO
✅ Actually feel in control
Words that Inspire the HELL Out of Me…